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Thementrack 2 - session 2

Thementrack 2 - session 2

Wie geht es eigentlich meinem Lieblingsplattenladen? - Barbara Hallama

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record store owners are not included enough in music industry debate, although they now what is going on because they are in close contact to customers

formats: vinyl & digital
digital formats help to release faster and there are less limitations compared to vinyl, vinyl release takes at least 3 month, digital just 10 days (Manuel)

digital releases are more track based than vinyl releases

distribution and promotion
germany has a better record store situation compared to other EU countries

digital overload - selection and recommandation gets more important ->trust basis for recommendation amazon friends WoM record stores

record stores not the only "gate keepers" to customers any more, digital stores, blogs, social media....

more complex ways of consuming music today

distribution more complex because of more plattforms for promotion like myspace, fb, blogs....

Tags

Last changed by clemens lerche on 17/09/2009 at 12:48

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  • Network name

    all2gethernow

  • Your host is

    Franz Patzig

  • Created on

    24/07/2009

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  • Language

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