Music 3.0 – Leveraging the Web 3.0 Potential / Dmitry Paranyushkin

"Music 3.0 – Leveraging the Web 3.0 Potential" (Workshop, 40 mins)

This workshop was part of all2gethernow #camp conference that took place on the 16th of September in Muenze Berlin. Here's a brief description and a slide show that was used during the presentation. We also embedded the visual associations widget from thisislike.com using which you can expand and research the topic even further.

During this workshop we demonstrated several practical strategies that musicians and artists can use to connect to their audiences and promote their music. We will show how popular social networks, such as Facebook, MySpace, SonicBids, ReverbNation, and Twitter can be used in conjunction with less known internet tools and technologies to build a fan base and create the new channels for promoting and distributing music.

The workshop was held by Dmitry Paranyushkin

The new technologies and the internet have changed the way music is made and distributed. Collaborative aspects of Web 2.0 made it possible for the musicians to get direct access to their audience and distribute their music much easier.

With the advent of new web technologies, commonly referred to as Web 3.0, another major shift is expected. Web 3.0 is not only about collaboration, it's also about recommendation, it's about more advanced technologies, and new hardware that expands the possibilities of software.

It's not enough anymore to create CDs or distribute MP3 to make a living. Music is not a commodity anymore, it's an experience. How can we conceive of music as an experience, as an event, and harness its full potential using Web 3.0 technologies?