The #cloud bundles the decentralized event program of the all2gethernow 2009. It is shaped and driven by the initiative of labels, clubs, concert halls, musicians, journalists and fans.

The organization of the #cloud is decentral: there is no official program planning and no curators - Everone may initiate an event. Love of music and pop culture as well as curiosity about new ideas and concepts keep the #cloud together thematically. The creative space has no limiting boundaries. Various events such as concerts, parties, workshops or press conferences will bring the diversity, cosmopolitanism, innovation and tolerance of Berlin's musical landscape to life. The size of the event plays no role: A reception of a small label in their office space can take part as well as a concert in the Hasenheide.

Communication aggregation will also be decentral: Shortly, a website will be launched to give an overview of all events. It serves as a unified platform for the communication of all events. Information for participating and a common logo will also be available.